Eels × Subaru
"Capturing the on-field moment a lucky fan won a Subaru at Eels v Roosters."
Centre House Media captured the Parramatta Eels and Subaru’s major fan activation at the 2025 Eels v Roosters match — a money-can’t-buy moment where one lucky fan walked away with a brand new Subaru on game day.
Our role was to document the activation in full: the build-up, the on-field reveal, the winner’s reaction, and the energy of a packed stadium watching it all unfold. We worked across video and photography to deliver a content suite that served both brands — Subaru’s national marketing channels and the Eels’ fan community — capturing the kind of authentic, high-emotion moment that only live sport can produce.
The brief called for fast turnaround and the ability to read the room — knowing when to push in close and when to pull back and let the moment breathe. The result is a body of work that lives well beyond match day: hero edits, social cut-downs, stills for press and partner activation, and a permanent record of one of the standout brand moments of the Eels’ season.
